Derek Rose required a 9 sqm Pop up in Harrods to show a new range of sleepwear inspired by the yearly holiday travel of the Rose family to India.
The Pop up was to be in-store for approximately 3 weeks.
The fixtures needed to allow hanging sleepwear consisting of tops and bottoms as well as gowns.
The carpeted space was open from all sides and accessible from two walk ways with one large rectangular column occupying one of the corners.
The design needed to showcase the product and draw direct influence from the ‘Hero’ print as well as allude to an Indian temple architectural style, pattern and feel.
After initial research, the team started to generate some design ideas based on the scalloped arches typically found in Indian temples.
Initial sketches and material sample boards were created and shared with the client.
The VM team were able to provide insight and guidance into how the product should be displayed which then directed us onto fixture heights and structure, whilst still respecting Harrods retail guidelines and standards.
We had to be mindful of the budget and limited installation time.
Printed 10mm Foamex panels presented itself as the perfect medium for the execution as it is lightweight and easy to manufacture.
The colour palette was drawn from the ‘Hero’ print as pale blue and crisp white.
All the components were manufactured, cut and printed in two short days and ready for the night install at Harrods. The install from unwrapping to completion was done in under two hours.
Due to the sell through rate being significantly greater than expected Harrods requested that the POP Up remained in place through to the New Year, 10 weeks in total, so happy client.
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